AI-Powered
Performance Marketing
I build data-driven marketing systems combining Paid Ads, Marketing Analytics, AI, CRO and Automation to help businesses acquire and convert customers more efficiently.
Performance Marketing with an AI mindset.
I’m building my career around measurable customer acquisition, marketing analytics and AI-powered marketing workflows.
I’m a fresher focused on becoming an AI-powered Performance Marketing professional .
My learning and projects cover the complete journey: understanding the business goal, building campaigns, tracking conversions, analysing data and improving the funnel.
Instead of focusing only on running advertisements, I focus on understanding where users come from, what they do and what drives conversion.
My current focus
✓ Google Ads & Paid Search
✓ Meta Ads & Paid Social
✓ GA4 & Google Tag Manager
✓ Marketing Analytics & Reporting
✓ Landing Pages & CRO
✓ AI & Prompt Engineering
✓ n8n / Make / Zapier Automation
My Performance Marketing Stack
A combination of paid acquisition, analytics, AI and automation.
Paid Advertising
Google Ads, Meta Ads, Search campaigns, campaign structure, targeting, bidding, keyword research and optimisation.
Marketing Analytics
GA4, conversion tracking, CTR, CPC, CPL, CAC, CVR, ROAS, funnel analysis and reporting.
AI Marketing
Prompt engineering, AI-assisted campaign research, analysis, reporting, content workflows and marketing copilots.
Automation
n8n, Make and Zapier concepts for lead routing, reporting, notifications and repetitive marketing workflows.
CRO
Landing-page structure, CTA optimisation, conversion funnel analysis and A/B testing concepts.
Landing Pages
WordPress, Elementor, marketing websites, lead-generation pages and conversion-focused layouts.
Excel & Sheets
IF, IFS, SUMIFS, COUNTIFS, XLOOKUP, pivot tables, campaign reporting and data analysis.
Dashboards
Looker Studio concepts, KPI dashboards, performance reporting and decision-focused visualisation.
Projects I’ve Built & Practised
These projects demonstrate my practical learning. They are clearly labelled as practice/concept projects rather than claiming commercial client results.
AI Performance Marketing Campaign
Built a realistic lead-generation campaign concept for an AI Performance Marketing course targeting MBA/fresher audiences in Bangalore.
Prakuruthi Co Living — Lead Generation
Created a lead-generation marketing concept for a PG/co-living business in Bommasandra, including landing-page structure, audience targeting, keywords, CTAs and conversion tracking strategy.
Vinay Digital Studio
Developed a marketing website structure for a digital marketing business covering Google Ads, Meta Ads, conversion tracking, GA4, GTM and landing-page optimisation.
Campaign Reporting System
Practised building a marketing reporting framework using campaign data, KPI calculations, Excel/Sheets, funnel analysis and dashboard concepts to turn raw data into marketing decisions.
My Performance Marketing Process
I don’t start with “Which ad should we run?” I start with the business objective.
Business Goal
Understand revenue, leads, customers and business targets.
Audience
Identify customer needs, intent, pain points and behaviour.
Campaign
Build the right campaign, targeting, keywords and creative.
Tracking
Measure clicks, conversions, funnel behaviour and quality.
Optimise
Analyse performance and continuously improve the funnel.
Performance Marketing Services
Services I am building practical capability around.
Google Ads
Search campaign setup, keyword research, ad copy, campaign structure, optimisation and KPI analysis.
Meta Ads
Audience research, campaign structure, creative testing concepts and conversion-focused optimisation.
Analytics
GA4, conversion tracking, funnel analysis, campaign reporting and marketing dashboards.
Landing Pages
WordPress and Elementor landing pages designed around clear messaging and conversion actions.
CRO
Identify funnel friction, improve CTAs, test page elements and improve conversion opportunities.
Marketing Automation
Build workflows using n8n, Make and Zapier for lead management, reporting and repetitive tasks.
Tools I Work With
Looking for a Performance Marketing opportunity?
I’m open to Performance Marketing internships, Paid Media roles, Growth Marketing opportunities and AI-powered marketing roles.
Let’s work together.
If you’re hiring a fresher who is actively building practical skills in Paid Ads, Analytics, AI and Automation, I’d love to connect.