Hi, I’m Vinay Kumar
I’m an MBA student specializing in Marketing and Business Analytics, with a strong interest in Performance Marketing, Digital Marketing, and AI-powered marketing.
I’m building practical skills in Google Ads, Meta Ads, GA4, Google Tag Manager, SEO, conversion tracking, landing page optimization, Excel, Power BI, WordPress, and AI tools. I enjoy turning marketing data into actionable insights, understanding customer behavior, and creating campaigns focused on measurable business results.
Through hands-on projects and case studies, I’m developing the ability to plan campaigns, analyze performance, optimize advertising spend, and improve conversions.
My goal is to build a career in Performance Marketing and Growth Marketing, where I can combine marketing strategy, analytics, creativity, and AI to help businesses acquire and convert customers more effectively.
01 — Projects
Hands-on marketing projects focused on Google Ads, Meta Ads, SEO, analytics, conversion tracking, and landing page optimization.
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Practical Experience
Performance Marketing Projects
Built and analyzed practical marketing campaigns using Google Ads and Meta Ads, focusing on campaign structure, targeting, keywords, ad creatives, budgets, and performance metrics.
Analytics & Conversion Tracking
Worked with GA4 and Google Tag Manager to understand website traffic, user behavior, conversions, and campaign performance.
Website & Landing Page Projects
Created professional WordPress websites and landing pages with a focus on user experience, SEO basics, lead generation, and conversion optimization.
Marketing Analytics
Used Excel and Power BI to analyze marketing data, create dashboards, identify trends, and generate actionable business insights.
AI-Powered Marketing
Applied AI tools and prompt engineering for marketing research, campaign planning, content ideation, competitor analysis, creative development, and workflow automation.